Friday, 20 November 2009
Monday, 16 November 2009
Treatment
Treatment
The Artist – The Backup Plan
Song Title – Without a Meaning
Target Audience – Mostly teenagers aging from 15 to early 20’s. Students
Outline of Narrative
The track is about a break-up and relationships and how the main vocalist is singing about a boy wanting his girlfriend back, even though he knows he has done wrong (lied). The main singer is male which is suitable with the narrative as it will be from a boy’s perspective. The song starts with instrumental, for this we would have close-ups and a range of long shots of the girl and boy reminiscing their good times together. When the boy begins to sing, we will include a long shot of him laying on a bed, then a close-up of his phone. We will then have a shot reverse shot of the girl with her phone and several missed calls signifying the importance of how hard the boy is trying to get in contact with her, but she is just ignoring his calls which suggest that she is avoiding him on purpose. Next there will be an over the shoulder shot of the boy and girl arguing. You will see the emotion on both of their faces from the other ones point of view. Next there will be a mid close up followed by a long shot of her walking off. Next there will a point of view shot on the boys hand as he is drawing broken hearts on a page. The chorus starts and we will have a close up of the alarm clock showing, 3.00 am. The time shown on the clock emphasises the lack of sleep that the boy has had through the night. There is then a long shot of some photographs of the boy and girl on the side. He goes over to pick them up and the camera follows him. Then there is a range of different close up as he flicks through the photographs, this is from several different angles. There is then an over the shoulder shot of the boy writing lyrics down in a note pad. This shows the boy expressing his feelings through the words in the lyrics. Next we will have a mid shot of the boy holding a set of plane tickets. Signifying that they are going away together, for some alone time, maybe to work things out. Next there will be a close up shot of his watch showing 3 am, and he is still alone. Then there will be a panning shot of the boy walking to the window looking out. Then there will be a high angle shot looking down from the window. We see the girl standing there, but really this is his imagination as she dissolves away. Next we have a long shot of the boy stood at the front door with bags in his hands as if he is going somewhere. Then a low angle shot as he walks away from his front door. Then there will be a pan upwards following him as he walks away. Then there will be a tracking shot as he is walking through the leaves. This shows the change in season and his emotion. This emphasises the change in time if faster when he is not with her. Next there will be a cut from the boy walking down the street to them both playing chess together. This will link to the song as kings are played with in a game of chess. Next there is a mid shot of the boy playing his guitar. The girl is sat beside him as he is singing to her; they both are gazing into each other’s eyes. We then have the chorus again, he is listening to his iPod and there is an over the shoulder shot him as he starts to play on his guitar. His iPod gives him inspiration to play the girl a song. The girl is no longer there, she dissolves away and it is just him left there, alone, the room is quite empty which represents the loneliness of him. We have a high angle shot showing his status which is low. Next the music changes and it starts to get more up beat, we will have a long shot of the girl and boy they will be dancing, doing the waltz as if the are having a good time, they will be laughing, next there will be an over the shoulder shot so we see the girl and the way in which the boy can see her. They seem to be happy and free.
Resources – Camera, Tripod, Jib, Track, Whiteboard, Song, Lights
Crew – Catherine & Tisya
Time Required
Budget – If we were to produce a music video professionally, we would need to pay the camera men, for the lights and also to pay for the locations we film in.
Camera - £1500
Tripod - £500
Tracks - £200
Jib - £500
The Artist – The Backup Plan
Song Title – Without a Meaning
Target Audience – Mostly teenagers aging from 15 to early 20’s. Students
Outline of Narrative
The track is about a break-up and relationships and how the main vocalist is singing about a boy wanting his girlfriend back, even though he knows he has done wrong (lied). The main singer is male which is suitable with the narrative as it will be from a boy’s perspective. The song starts with instrumental, for this we would have close-ups and a range of long shots of the girl and boy reminiscing their good times together. When the boy begins to sing, we will include a long shot of him laying on a bed, then a close-up of his phone. We will then have a shot reverse shot of the girl with her phone and several missed calls signifying the importance of how hard the boy is trying to get in contact with her, but she is just ignoring his calls which suggest that she is avoiding him on purpose. Next there will be an over the shoulder shot of the boy and girl arguing. You will see the emotion on both of their faces from the other ones point of view. Next there will be a mid close up followed by a long shot of her walking off. Next there will a point of view shot on the boys hand as he is drawing broken hearts on a page. The chorus starts and we will have a close up of the alarm clock showing, 3.00 am. The time shown on the clock emphasises the lack of sleep that the boy has had through the night. There is then a long shot of some photographs of the boy and girl on the side. He goes over to pick them up and the camera follows him. Then there is a range of different close up as he flicks through the photographs, this is from several different angles. There is then an over the shoulder shot of the boy writing lyrics down in a note pad. This shows the boy expressing his feelings through the words in the lyrics. Next we will have a mid shot of the boy holding a set of plane tickets. Signifying that they are going away together, for some alone time, maybe to work things out. Next there will be a close up shot of his watch showing 3 am, and he is still alone. Then there will be a panning shot of the boy walking to the window looking out. Then there will be a high angle shot looking down from the window. We see the girl standing there, but really this is his imagination as she dissolves away. Next we have a long shot of the boy stood at the front door with bags in his hands as if he is going somewhere. Then a low angle shot as he walks away from his front door. Then there will be a pan upwards following him as he walks away. Then there will be a tracking shot as he is walking through the leaves. This shows the change in season and his emotion. This emphasises the change in time if faster when he is not with her. Next there will be a cut from the boy walking down the street to them both playing chess together. This will link to the song as kings are played with in a game of chess. Next there is a mid shot of the boy playing his guitar. The girl is sat beside him as he is singing to her; they both are gazing into each other’s eyes. We then have the chorus again, he is listening to his iPod and there is an over the shoulder shot him as he starts to play on his guitar. His iPod gives him inspiration to play the girl a song. The girl is no longer there, she dissolves away and it is just him left there, alone, the room is quite empty which represents the loneliness of him. We have a high angle shot showing his status which is low. Next the music changes and it starts to get more up beat, we will have a long shot of the girl and boy they will be dancing, doing the waltz as if the are having a good time, they will be laughing, next there will be an over the shoulder shot so we see the girl and the way in which the boy can see her. They seem to be happy and free.
Resources – Camera, Tripod, Jib, Track, Whiteboard, Song, Lights
Crew – Catherine & Tisya
Time Required
Budget – If we were to produce a music video professionally, we would need to pay the camera men, for the lights and also to pay for the locations we film in.
Camera - £1500
Tripod - £500
Tracks - £200
Jib - £500
Monday, 12 October 2009
Questionnaire results continued
23. We asked people did they prefer a music video to be old fashioned or modern and with over half of the results showing that people prefer a music video this will help us when it comes to editing. We will make sure we do this.
24. We asked people do they like to see a range of close-ups and with over three quarters of the results showing yes, this indicates a lot of people like to see a range of close-ups, so this would therefore be a good idea to use a range of close-ups in our music video.
25. Lastly, we asked should the narrative have a genre. And the results show over three quarters of the people said that they did, this means that people prefer a music video to have a genre within the narrative.Sunday, 11 October 2009
Questionnaire Results
1. Out of 25 people, 8 were male and 17 were female, this shows more females contributed to the results. Meaning our video will now be based on the opinions of females.
2. We asked people their age, the results show that there were mostly seventeen year olds who took part in our questionnaire, so our music video should mostly appeal to 17 year olds.
3. When we asked what your favourite type of music is, RnB was most popular, whereas classical was the least favourite. So we should try and include RnB music within our video.
4. When we asked people, what do you think is important for the music video, people mostly commented on the performance/visuals and people were less interested in the narrative. This shows that we should make sure the performance/visuals, stand out within our music video.
5. When we asked people, would you prefer to see the artist/band in the music video? People mostly said no, that they would not like to see the artist/band in the music video; therefore it does not matter if the artist/band were in the video. 
6. When we asked would you want the music video to be, serious, comical, relative or conceptual, most people said they would like a music video to be relative, meaning related to the song. Not just something unrelated to the music. 
7. We asked what music magazines do people read; NME was most popular, with over half of the results being that. This is a magazine featuring indie music. We should place our advert in this magazine to reach our target audience.
8. When we asked people do they watch music channels everyone answered yes, this shows that they are very popular, especially with college students. So it would be good for our video to feature on a music channel.
8.a.When we asked what music channels do most people watch they picked 4Music, making this most popular and, Kerrang, Scuzz and MTV 2, came joint in at the bottom, making these least popular to watch. With this in mind, we should make sure we broadcast our music video on this channel.
9. When we asked what music videos on the internet do people watch, over three quarters said that they did watch music video’s over the internet making them popular to watch on the internet. From this, we could upload our video on the internet to promote it.
10. We asked people how they downloaded music, most people said on limewire, making that the most popular sight to download from. This means that we could upload our music video onto that programme so that it is available for people to download.
11. When we asked people who they would you like to see in a music video, the majority said adults and only a very small amount said elderly. Therefore it is ideal to use adults in our music video.
12. We asked people where they would want the music video to be set, over half of the people said they would like to see it set in a town. So we think it is best if we set our video in a town. 
13. When we asked would you want the music video to contain dance routines or not, the results were quite close, and people said that they wouldn’t like to see dance routines in the music video.
14. When people were asked would they like special effects to be used over three quarters of the people said they would like to see special effects, so it would be a good idea for us to use it in our music video, if we want to satisfy our audience and meet their needs.
15. When we asked people would they want the narrative to be linear or non-linear, the results were rather close and non-linear just won the results. Showing that more people would like to narrative to be non-linear, so our music video should be non-linear and not really follow a structure.
16. We asked people would they prefer either fast paced or slow paced editing and we found that fast paced editing was a lot more popular and got over three quarters of the results. This shows that our music video should be fast paced.
17. We asked people did animation interest them, the results show that it was very close, but more people voted saying that animation didn’t interest them, so this indicates that people aren’t too fussed if there is animation in the music video, our music video.
18. We asked people how often they downloaded music, the options were weekly, monthly or yearly, Weekly reserved the most votes, this shows that a lot of people download music on a regular basis, making it a very popular thing to do. We should include ours on the internet for people to download.
19. When we asked do people buy CDs often, the results showed it to be very close. But more people said that they didn’t buy CDs often. This indicates that downloading has become more popular now with the convergence of technology. So we could if we wanted to upload our song onto a CD if we wanted to.
20. When we asked do people buy CDs often, the results showed it to be very close. But more people said that they didn’t buy CDs often. This indicates that downloading has become more popular now with the convergence of technology. So we could if we wanted to upload our song onto a CD if we wanted to.
21. We asked people do they like a clear ending in a music video, the results came out that a lot more people liked there being a clear ending to a music video, so we should ensure we have a clear ending.
22. We asked if people preferred a music video to show romance, the results came out quite close, showing that people aren’t too bothered, but it does show that more people said no, they didn’t like to see romance in a music video. As the results are very close, it will be up to us to see what is appropriate.Wednesday, 7 October 2009
Codes & Conventions
Codes and Conventions of Music Videos
· Some performance used
· Image of star is portrayed to suit star
· Close ups on star
· Lip syncing
· Main character
· Range of camera angles
· Storylines
· No dialog at beginning
· Simple special effects
· Editing that matches the beat of music
· Set in realistic places
· Narratives maybe linear-maybe non linear
· Elliptical editing
· Amplification of lyrics
· Simple narratives
· Use of star
· Tracking shots
· Most music videos we watched were closed narratives
· Some performance used
· Image of star is portrayed to suit star
· Close ups on star
· Lip syncing
· Main character
· Range of camera angles
· Storylines
· No dialog at beginning
· Simple special effects
· Editing that matches the beat of music
· Set in realistic places
· Narratives maybe linear-maybe non linear
· Elliptical editing
· Amplification of lyrics
· Simple narratives
· Use of star
· Tracking shots
· Most music videos we watched were closed narratives
Music Video Questionnaire
Music Video Questionnaire
Are you male or female?
Male Female
How old are you?
15 16 17 18 19
What is your favourite type of music?
Pop Indie RnB Rap/Hip hop Rock Classical Jazz Dance
Other ………………
What do you think is important for a music video?
Narrative Performance/Visuals Lyrics
Would you prefer the Artist/Band in the music video?
Yes No
Would you want the music video to be?
Conceptual Relative Comical Serious
What music magazines do you read?
……………………………………..
Do you watch music channels?
Yes …………………………. No
Do you watch music video’s on the internet?
Yes No
How do you download music?
iTunes Limewire Other……………………………..
Who would you like to see in a music video?
Adults Children Elderly Animals Other………………………
Where would you want it to be set?
City Town Countryside Other……………………
Would you want the music video to contain dance routines?
Yes No
Would you like special effects to be used?
Yes No
Would you want the narrative to be………
Linear Non Linear
Which do you prefer……?
Fast paced editing Slow paced editing
Does animation interest you?
Yes No
How often do you download music?
Weekly Monthly Yearly
Do you buy CDs often?
Yes No
Would you prefer music video’s to be focused on something that happens in a day, or an on going journey?
In a Day A journey
Do you like a clear ending?
Yes No
Do you prefer a music video to show romance?
Yes No
Do you prefer music video’s to be old fashioned or modern?
Old fashioned Modern
Do you like a range of close ups?
Yes No
Should the narrative have a genre?
Yes No
Are you male or female?
Male Female
How old are you?
15 16 17 18 19
What is your favourite type of music?
Pop Indie RnB Rap/Hip hop Rock Classical Jazz Dance
Other ………………
What do you think is important for a music video?
Narrative Performance/Visuals Lyrics
Would you prefer the Artist/Band in the music video?
Yes No
Would you want the music video to be?
Conceptual Relative Comical Serious
What music magazines do you read?
……………………………………..
Do you watch music channels?
Yes …………………………. No
Do you watch music video’s on the internet?
Yes No
How do you download music?
iTunes Limewire Other……………………………..
Who would you like to see in a music video?
Adults Children Elderly Animals Other………………………
Where would you want it to be set?
City Town Countryside Other……………………
Would you want the music video to contain dance routines?
Yes No
Would you like special effects to be used?
Yes No
Would you want the narrative to be………
Linear Non Linear
Which do you prefer……?
Fast paced editing Slow paced editing
Does animation interest you?
Yes No
How often do you download music?
Weekly Monthly Yearly
Do you buy CDs often?
Yes No
Would you prefer music video’s to be focused on something that happens in a day, or an on going journey?
In a Day A journey
Do you like a clear ending?
Yes No
Do you prefer a music video to show romance?
Yes No
Do you prefer music video’s to be old fashioned or modern?
Old fashioned Modern
Do you like a range of close ups?
Yes No
Should the narrative have a genre?
Yes No
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