Me with the cameraThursday, 22 April 2010
Monday, 19 April 2010
Friday, 16 April 2010
The editing in the music video matches with the beat and pace of the music. The narrative goes along with the music and when the music becomes faster, so does the editing. 
The characters in the music video are dressed casually which fits in well with the genre of music. They are wearing normal clothes which easy for the audience to relate to as it compares to everyday life. 
The music video includes a variety of cinematograpghy. The wide range allows the audience to watch an interesting media product which doesn't use the same camera angles throughout.
The ancillary texts follow the conventions of music related products.
I think that the narrative fitted in perfectly with the song. The performance correlated the lyrics directly and this looked good for the video as a whole.
The locations for the music video worked well for the video because the song is about a love song. I liked the park scene especially the editing for it as matched the lyrics and the beat of the song.
Thursday, 21 January 2010
Music Video Evaluation
How effective is the combination of your main product & ancillary texts?
Poster
For our poster we decided to use the same colours as the digi pak and keep to that theme because they both went together well. The image on our poster is quite central so that the reader is drawn in almost immediately. The style of font used is quite artistic and fancy but also modern at the same time. The use of the big bold font for our bands name is vital because we wanted it to be easily indentifiable for the reader and that they could associate the band anywhere it was written. We decided that we didn't want to use any other images apart from the one because we felt that it was unecessary and that our poster would of looked too full and busy. Formating our poster was crucial I think as we wanted to create a clear structure for the audience to see.
This poster like ours has an image of the artist/band in the centre of the page. The poster includes the bands name, a small image of the album and the bands website. This poster has used the colour red mostly and we have encorporated this into ours because it stood out . It didn't use too much of the colour which I thought was appropriate so that it balanced out the image and use of the colour as well as the text. Like ours the Bands name is in bold which I think is one of the most important features to have on a promotional music poster.
Digipak
For our digi pak we decided to use the actor who was in our actual music video to be on the album cover. I think this was a good idea because it looks good and it fits well with the song and the band. We chose to edit the image to make it look illusrated and graphic like because we thought that it would appeal to our teenage target audience. The red colour suited as it is a colour that stands out but isn't too bright and shocking. We chose the use the same colour and grpahic scheme as we did with our poster because we wanted the two to match and look similar and also have direct correlation.
Poster
For our poster we decided to use the same colours as the digi pak and keep to that theme because they both went together well. The image on our poster is quite central so that the reader is drawn in almost immediately. The style of font used is quite artistic and fancy but also modern at the same time. The use of the big bold font for our bands name is vital because we wanted it to be easily indentifiable for the reader and that they could associate the band anywhere it was written. We decided that we didn't want to use any other images apart from the one because we felt that it was unecessary and that our poster would of looked too full and busy. Formating our poster was crucial I think as we wanted to create a clear structure for the audience to see.
This poster like ours has an image of the artist/band in the centre of the page. The poster includes the bands name, a small image of the album and the bands website. This poster has used the colour red mostly and we have encorporated this into ours because it stood out . It didn't use too much of the colour which I thought was appropriate so that it balanced out the image and use of the colour as well as the text. Like ours the Bands name is in bold which I think is one of the most important features to have on a promotional music poster.
Digipak
For our digi pak we decided to use the actor who was in our actual music video to be on the album cover. I think this was a good idea because it looks good and it fits well with the song and the band. We chose to edit the image to make it look illusrated and graphic like because we thought that it would appeal to our teenage target audience. The red colour suited as it is a colour that stands out but isn't too bright and shocking. We chose the use the same colour and grpahic scheme as we did with our poster because we wanted the two to match and look similar and also have direct correlation.
What have you learnt from your audience feedback?
From my audience feedback I have learnt that in general people did like our music video but there were a few things that we could of made better or needed improving on.
When asked ''What did you think about the colours used on our digi pak and poster'' the majority said that they liked the colours used - the red, grey and black. This shows that we chose our colours carefully and the result of this is that the audience liked it.
1. Do you think the cover of the album is eye-catching?
When asked this question on our audience feedback questionnaire everyone answered yes which shows that we created a good cover for our cd album. We chose a suitable image, font and colours.
2. Would the poster want to make you want to make you buy the album?
12 people out of the 15 we asked answered yes to this question. This indicates that the most of the people were persuaded into wanting to buy our album.
3. Do you think our digipak looks professional
3 people answered no to this question, this is a positive thing because the rest thought that our digipak did look professional. This is the sort of repsonse we wanted to get from our audience.
4. Do you think we could have added anything else to out poster?
For this question we received helpful critism, comments people wrote were that we could have included more information, another image and more colours. With some of these comments we did agree with them and if making another poster in the future, we would take these comments on board.
5. What did you think about the colours used on our digipak?
This particular question we got a range of comments both positive and negative. People thought that the colours used were bland and good, could have maybe used more colour but on the other hand other people thought that they were effective, suited the genre, were elaborate and eye catching. The most positive comment we received was that it looked professional.
6. Do you think we used enough variety of camera angles?
The people we asked this question to said yes they did think that we used enough camera angles. We were very happy with this because we thoroughly planned out before shooting our music video to use a lot of and a range of camera angles so that the audience will be interested and to keep watching the video.
7. Did you like the narrative?
13 out of 15 people liked the narrative of our music video. This shows that we came up with a creative storyline which fits in well with the song that we chose.
8. Do you think the shots matched the music?
Everyone answered yes to this question, this indicates that we edited our shots and the music well together. We wanted to keep it in time with the music so that it fitted well together and so that it looked good.
9. Which part of the music video did you like the most?
For this question we received a variety of positive comments. Peolple liked different parts of the video, here is a list of which particular parts they enjoyed.
- The roundabout scene
- The argument
-Shots in the house
-The park scenes
and when the boy and girl go there separate ways.
10. Do you think the opening titles were suitable for the video?
2 out of 15 people answered no to this question this suggests that we chose a font that was simple but suited our music video.
11. What did you think of the special effects used?
The overall comment we got was that there were effective. One particular person said that they thought the special effects we used were subtle but appropriate. We didnt want to use a lot of special effects because it would of looked unprofessional and it wouldn't suit it. One piece of critism that was common was that we could of used black and past to show the past. We thought that this was very good critism and that our video may have looked slightly better if we had included that.
12. If you could change one thing, what would it be?
For this question people thought that we could have used more lip sycning, more locations and different costumes.
13. Do you think our video could appear on music channels?
6 people answered yes, 3 people said no and 6 people said maybe.This indicates that there was a mix of results for the question and that it could and it couldn't appear on music channels.
14. Did you like the song?
The majority of people did like this song which shows it is the type of song teenagers aged 16-19 would enjoy and listen to.
15. Do you think the locations were suitable for the narrative?
Most people did think that the locations were suitable for the video because it was a love story, the song was about a relationship and a break up, we shot it in a house and the park.
How did you use new media technologies in the construction, research, planning and evaluation stages?
There are a number of technologies that I used for the four stages.
http://www.blogger.com/
This is where I noted down all my work. Research, questions and information etc. I recorded the development and process of making my music video.
http://www.google.co.uk/
Google - This website site I researched cd covers/albums, digi paks, posters etc. I used this to get inspiration for my own ideas and own music video.
http://www.youtube.com/
You Tube - This site was proven to be useful because it allowed me to research real media products (music videos) and analyse them. I also compared them to my own music video.
http://www.myspace.com/
Myspace - This is where we found information about the band, songs, gigs etc It was quite interactive in ways that fans could contact the band send messages, pot comments, look at photos.
Music Video Evauation
In what ways does your media product use,develop or challenge the forms & conventions of real media projects.
For my media product, the narrative uses the forms and conventions of real media products. Without a Meaning by The Back Up Plan is a song about a relationship and a break-up. We took this into consideration and encorporated it into our own music video. Our media product also develops the storyline because we wanted to concentrate more on the storyline and what happens rather than the lip syncing. The song is about how a girl and boy went from being in a relationship to arguing to the boy trying to get the girl back. We wanted to keep our storyline simple but also interesting at the same time so that the audience would be keen to watch it. For this, we thought of filming in more than one location - a house and the park. At the beginning of our music video, it shows the girl and boy at their happier times, playing a game in the house and having a conversation. In the middle the relationship is shown to be falling apart and at the end they do not get back together. In some ways our music video challenges the forms and conventions because the girl and boy do not get back together like typical reali media products - music videos.
'' A good music video is a clip that responds to the pleasure of music, in which that the music is made visual, either in either new ways or in a way that accentuates existing visual associations''
- Andrew Goodwin 1992
This quote by Andrew Goodwin demonstrates that a music video doesn't neccessarily have to be visual in order for the audience to like it and enjoy it but it can be made visual in new ways, other ways. I think that our own music video relates to this because our video concentrates more on the storyline rather than lip syncing and perfromance.
For my media product, the narrative uses the forms and conventions of real media products. Without a Meaning by The Back Up Plan is a song about a relationship and a break-up. We took this into consideration and encorporated it into our own music video. Our media product also develops the storyline because we wanted to concentrate more on the storyline and what happens rather than the lip syncing. The song is about how a girl and boy went from being in a relationship to arguing to the boy trying to get the girl back. We wanted to keep our storyline simple but also interesting at the same time so that the audience would be keen to watch it. For this, we thought of filming in more than one location - a house and the park. At the beginning of our music video, it shows the girl and boy at their happier times, playing a game in the house and having a conversation. In the middle the relationship is shown to be falling apart and at the end they do not get back together. In some ways our music video challenges the forms and conventions because the girl and boy do not get back together like typical reali media products - music videos.
'' A good music video is a clip that responds to the pleasure of music, in which that the music is made visual, either in either new ways or in a way that accentuates existing visual associations''
- Andrew Goodwin 1992
This quote by Andrew Goodwin demonstrates that a music video doesn't neccessarily have to be visual in order for the audience to like it and enjoy it but it can be made visual in new ways, other ways. I think that our own music video relates to this because our video concentrates more on the storyline rather than lip syncing and perfromance.
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